For the launch of @happyaging ’s new protein, the goal was clear: no basic gym content. Just bold flavor, high-performance energy, and aesthetic storytelling.

From casting to creative, Skep360 built a campaign where even workouts feel editorial.

Yes, there’s movement. But it’s @marthagraeff with flawless form, not fitness clichés.

Strategy, style, and storytelling—start to finish.

Let’s build your next launch like a brand, not a product.

TEAM:

Creative Agency and Production: Skep360

Creative Direction: @liandraliandraliandra @andre.__.a

Executive production: @camilanbarreto

MUA: @dima_osko

Photographer: @tongomes__

Videographer: @yisusph

Styling: Liandra @liandraliandraliandra @andre.__.a

Executive Direction @carlavanzak

#Skep360 #HappyAging #ProductLaunch #WheyProtein #WellnessMarketing #StrategicBranding #CreativeAgency #CampaignDesign #EditorialVibes #MarthaGraeff #360Execution #NotJustContent #TonGomesPhotographer